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Same goes for craft beer, for that matter! Also,
  the "high quality" stuff tends to  be more expensive, so mocking someone's
  choice  of beverage  (or bike)  is,  at least  in  my mind,  akin to  some
  kid  making fun  of  another's  off-brand shoes  in  an elementary  school
— not linkable - no really, it's pointless

Don't be the product, buy the product!